Recebi o artigo “Are important corporate policies understood by employees?: A tracking study of organizational information flow” por um dos autores, Owen Hargie 😉 thank you!
Agora só falta mesmo arranjar o artigo de Keith Davis.. “A method of studying communication patterns in organizations”
Livro, “Auditing organizational communication: a handbook of research, theory and practice”
Fazendo parta da categoria dos DCL (data collection log-sheet) surge o metodo ECCO (desenvolvido por Davis, 1953) , que de acordo com Hargie e Tourishapud apud Goldhaber (1993, p.374), deve ser utilizado “to analyze and map communication networks and measure rates of flow, distortion of messages and redundancy”. Permite assim “monitor the progress of a specifice piece of information throught the organization”. O objecto a ser monitorizado deve ser: (1)”true”, (2) “expected to be widely known by most if not all staff”, (3) “basic and straightforward”, (4) “recent” e (5) “released through a specific channel”.
Estão apontadas também algumas vantagens e desvantagens na utilização do método bem como um exemplo e características que devem ser destacadas na construção deste tipo de questionário.
(a must have && use)
mais informações acerca ao autor:
Lista de artigos e outros textos, relacionados com a metodologia ECCO (Episodic Communication Channels in Organization):
Davis, K. (1953), “A method of studying communication patterns in organizations”, Personnel Psychology, Vol. 6, pp. 301-12
Downs, C. and Adrian, A. (2004), Assessing Organizational Communication: Strategic Communication Audits, Guilford, New York, NY.
Goldhaber, G. (1993), Organizational Communication, 6th ed., WCB Brown and Benchmark, Madison, Wisconsin, p. 374.
Hargie, O. and Tourish, D. (Eds) (2000), Handbook of Communication Audits for Organizations, Routledge, London.
Irving, P. and Tourish, D. (1994), “An integrated communication strategy for health service managers”, Journal of Management in Medicine, Vol. 8, pp. 53-7.
Fonte: Hargie, O. and Dickson, D. (2007), “Are important corporate policies understood by employees?: A tracking study of organizational information flow”, Journal of Communication Managment, Voll. 11 No. 1, 2007, pp-9-28